I don't like to tease or make too much fun when it comes to wonderful World War II era ads.
This one is particularly interesting, in that it was obviously created after victory had been declared in Europe and Japan. The menfolk were home, wives everywhere returned to "womanly" concerns like grocery shopping, but darned if a man in uniform or two couldn't be spotted shopping with his best girl in the aisles of your local A&P.
Double-click, as always, for the entire charming ad. And don't ask me what the "HCL" was. It looks like a 1940s Noid character of some sort.