These vintage ads cherish a time-honored tradition: mothers helping daughters in their quest to not smell like The Pike Place Fish Market.
Because, as it turns out, there is a stank that is graver than bad breath or body odor...and it's up to The Mothers Of America to teach their young about this olfactory felony in the panties of Young American Maidens!
"Well, dear, what you don't know is that your father used to call me his 'Baby Bluefin' when we were first married. I never understood what he meant, until my mother had a frank and earthy discussion with me about the miracle of Zonite..."
Grand double-clickers, these.