May 11, 2010

From 1976: You Make Me Feel Like A Natural Woman...Through The Magic Of A Lower pH Perm

Modern Beauty Shop
May 1976

It is now officially my goal in life to own that bonnet in time for Halloween, so I can go as "that woman in the La Maur, Inc., ad in Modern Beauty Shop back in May of 1976. You know, with the scientific thermal processing system."


  1. If you find that bonnet on ebay or elsewhere I will officially donate $5 towards its purchase-I'm not kidding!

  2. Oh, the beautiful irony of branding that bonnet, "Natural Woman."