a touch of tuesday weld: scans

May 14, 2010

From 1968: More Chicks With Roller Sets!

Ingenue
December 1968

I had never heard of Ingenue until today; apparently it was a very popular magazine for teenaged girls in the '50s and '60s.

Is Twiggy the model in the first photo?

May 13, 2010

More Bonnet Beauty

1960s

More From Schick: Gorgeous Suzy Parker

Here, Suzy shows the world that having your hair in curlers and drying it with your hairdryer is no excuse to forgo the glamour. By all means, have a full face of makeup, a perfect manicure, and lounge in an all-white ensemble! Talk on your super space-age silver phone!

May 12, 2010

From 1965: Setting Your Curls Using Space-Age Technology!

Just for The Gals Of The Space Era: a portable hair dryer from Schick that is portable enough to bring along on the next rocket headed to the moon! Lunar landings are no excuse for a girl to have less-than-perfect curls, and we hear that astronauts prefer girls who wear their hair in a flip!

And hey, you double-clickers: be sure to catch the comment about The Beverly Hillbillies.

Continuing Our Weeklong Tribute To Girls In Curlers: Madge!

No exact dates given for these; they are all from "the 60s."

I long for the days when a weekly trip to the beauty parlor for your bouffant and your manicure was the norm. There is something so ladylike about it, so inherently feminine. Like a right that was taken away from us, somehow.

May 11, 2010

From 1976: You Make Me Feel Like A Natural Woman...Through The Magic Of A Lower pH Perm

Modern Beauty Shop

May 1976

It is now officially my goal in life to own that bonnet in time for Halloween, so I can go as "that woman in the La Maur, Inc., ad in Modern Beauty Shop back in May of 1976. You know, with the scientific thermal processing system."

Doing Her 'Do And A Facial Masque, Too!

1960s

I imagine that this image was snapped as she was having a day of beauty at Elizabeth Arden. Her husband was taking her to dinner at Maxwell's Plum that night, and then afterward, The Fantasticks, and she wanted to look her absolute best.

October 15, 2009

From 1966: Because "Vos Yeux Attendent d'Elizabeth Arden" Means "Behold, The Three-Headed Dame Behind The Red Door," Au Francais

L'officiel Magazine

1966

I like the Elizabeth Arden salon down on Camelback Road here in Phoenix. It is charmingly retro, as if you are stepping back in time to the days where women spent their days at "the beauty parlor," getting primped and primed and ready for another week of housewifery. It was a cherished, sacred date that was viewed as absolutely necessary by those women who could scrimp enough out of their budgets to afford it. There was also a more clinical feel to the whole operation. Even the "beauty operators" wore white lab-ish coats. A good example of this is the episode of I Love Lucy where Lucy is trying to get Ricky to "let" her try an Italian haircut.

I've had my nails done at Elizabeth Arden before, and I have also had a facial or two. Ten years ago, I used to go there to have my hair cut. As I said, it is charmingly retro, and I enjoy retro enough to overlook their prices, which are criminally high.

Unfortunately, what I find charming, others may find stolid, staid, and just plain old-fashioned. I may be able to justify the prices and the lack of what have become normal, ordinary spa procedures (like aromatherapy or cornmeal scrubs) by pretending that it's 1955, and I am spending the morning at the beauty parlor before having a three-martini lunch at The Colony with the girls before going to an afternoon trunk show at Bonwit Teller, but other potential patrons may not be as mentally ill as I am.